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Successful completion of the entrepreneurship program of study will fulfill requirements of the business. Business marketing is a marketing practice of individuals or organizations including commercial businesses, governments and institutions. Nature and uniqueness industrial marketing or the new term, business marketing, is the marketing of goods and services to industrial customers for use, in turn, in their own production of goods and services. Tanner, john and a great selection of similar new, used and collectible books available now at great prices. Dynamic targeted pricing in b2b relationships 318 marketing science 333, pp.
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